Data and analytics sales objections, and how to handle them
Selling data and analytics software means selling to organisations that have already spent a lot on dashboards, and are still waiting for the decisions to get better. These are the objections sales teams hear most often from data leaders, CFOs, COOs, and analytics, governance and AI teams. Each one comes with a short video, the thinking behind the objection, and words you can use on your next call.
Objection map
| Objection | Who says it | One way in |
|---|---|---|
| “Moving would mean rebuilding everything” | Analytics Engineering Lead | Separate the move from the value. |
| “Our budget is going on AI, not analytics” | Head of AI | Connect it to the AI plan. |
| “We've just standardised on one BI platform” | Chief Data Officer | Find what the standard doesn't cover. |
| “People still make decisions in spreadsheets” | CFO | Ask which decision matters most. |
| “Data projects never change anything” | COO | Start with one decision. |
| “We'll end up with five versions of every number” | Head of Data Governance | Ask where the numbers disagree today. |
Watch all 6 objections
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