Sales methodologies
The qualification and conversation frameworks used by enterprise sales teams. Each page covers the methodology in full, with free templates and AI practice to turn reading into doing.
Qualification
MEDDPICC
LiveThe extended MEDDPICC framework — Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion, Paper process, and Competition. For complex enterprise deals.
Read guide →MEDDIC
LiveThe original six-letter qualification framework — Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion. Battle-tested in high-velocity B2B sales.
Read guide →BANT
LiveThe classic qualification shortcut — Budget, Authority, Need, and Timeline. Fast, lightweight, and still relevant for mid-market qualification.
Read guide →SPICED
LiveSituation, Pain, Impact, Critical Event, and Decision. Winning by Design's diagnostic framework for recurring-revenue SaaS, spanning the post-sale customer-success motion.
Read guide →Discovery & Conversation
SPIN Selling
LiveSituation, Problem, Implication, Need-payoff — the discovery framework from Neil Rackham's research. Turn conversations into compelling needs-analysis.
Read guide →Solution Selling
LivePain, Power, Vision, Value, Consensus. Michael Bosworth's customer-centric methodology — diagnose before you prescribe, build buyer-defined visions before pitching.
Read guide →Not sure where to start? Read the MEDDIC methodology page — the classic qualification framework, live now.