CRM and sales software sales objections, and how to handle them
Selling CRM and sales software means selling to people who already work inside a CRM every day, and who have heard plenty of promises about the next tool. These are the objections sales teams hear most often from CROs, and revenue operations, finance, business applications, sales and demand generation leaders. Each one comes with a short video, the thinking behind the objection, and words you can use on your next call.
Objection map
| Objection | Who says it | One way in |
|---|---|---|
| “Our CRM vendor will build it next year” | Head of Business Applications | Price the wait. |
| “We already pay for tools nobody uses” | CFO | Ask what actually gets used. |
| “My reps barely update the CRM” | Chief Revenue Officer | Ask what the data is for. |
| “Sales never follows up our leads” | Head of Demand Generation | Find where the hand-off breaks. |
| “We've only just migrated our CRM” | Head of Revenue Operations | Work with the migration, not against it. |
| “We're hitting target, so why change?” | VP Sales | Ask what's behind the number. |
Watch all 6 objections
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