How these battlecards are built

Everboarder battlecards are built from what each vendor says about itself on its own website. We collect those claims, record where and when we read them, and turn the quantified ones into the questions and objections a rep selling against that vendor needs to be ready for. This page sets out exactly how, so you can judge the evidence yourself.

Which pages we read

Our crawler, EverboarderBot, reads a vendor's product, solution, industry, role, comparison, pricing, FAQ and documentation pages, ranked in that order of authority, plus customer stories and trust pages. It honours robots.txt, never fetches more than one page every two seconds from a site, and never reads anything behind a login or paywall. A vendor needs at least four such core pages read before its battlecard is published.

Newsrooms, blogs, event pages, release notes and job listings are read only for the change log. Their sentences are real, but they are announcements, not positioning, so they are never quoted as claims.

What counts as a claim

A claim is a sentence the vendor publishes about its own product, quoted verbatim. Every claim on a card is stored with the snapshot of the page it came from, and is checked to appear word for word in that snapshot before it can be shown. Navigation, page titles, questions, fragments and marketing furniture are filtered out automatically; roughly half of all candidate sentences are rejected. Claims are never edited by hand. When a rule changes, every claim is rebuilt from the stored pages.

What "stated by self" means, and why nothing is scored above Competitive

Almost everything on a card is stated by self: the vendor describing its own product. That tells you what a buyer will hear, not whether it is true. So we never rate a vendor above Competitive on its own word, we never declare a winner, and we do not use review or rating markup on these pages. The objections are our inference about what a buyer repeats after reading those claims, and are labelled as such.

What is blurred, and why

Each card shows its strongest claims, numbers and objections in full. The rest is on the page but blurred, and a free account unblurs it, adds the full answer to every objection and the question to ask about every figure, and sets a watch on the vendor so you hear when a claim changes. Third-party customer evidence, where we hold it, is only shown to account holders.

How we keep cards current

When we re-read a vendor's pages, we compare claims, not page text, so a redesign is not a change but a new or removed figure is. Every change is logged with its source and date, on the market page and on each battlecard it affects. A card whose sources have not been read in 90 days is withdrawn from search until it is re-read.

Disputing a claim

If you represent a vendor and believe a claim is quoted inaccurately or out of date, use the corrections route. Resolved disputes are recorded in the change log.

Methodology maintained by the Everboarder product team.