What is the MEDDIC checklist?

The MEDDIC checklist is a six-dimension sales qualification scorecard covering Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. Each dimension helps a rep decide whether a deal is genuinely qualified or only looks healthy in the CRM. The checklist turns the methodology into concrete evidence: what you know, what is still assumed, and what must be validated before the opportunity advances.

How is MEDDIC scored?

This template scores each MEDDIC dimension from 0 to 3. A 0 means unknown, 1 means assumed, 2 means partially validated, and 3 means validated by the buyer in their own words. The total score is out of 18. A strong deal usually scores above 13 with no critical dimension below 2. A high total still fails if one gate, such as Economic Buyer or Decision Process, is missing.

When should I use MEDDIC instead of MEDDPICC?

Use MEDDIC when the deal is complex enough to need rigorous qualification but not so procurement-heavy that Paper Process and Competition need their own gates. MEDDIC fits many mid-market and enterprise SaaS opportunities with multi-stakeholder buying, measurable impact, and a real champion. Use MEDDPICC when formal procurement, security review, legal redlines, and competitive RFPs are frequent reasons deals slip.

What is the most common MEDDIC failure?

The most common failure is treating MEDDIC as CRM hygiene instead of a live conversation guide. Reps fill in fields after the call using guesses, then forecast the deal as qualified. The checklist only works when it drives the questions asked during discovery: who owns budget, what criteria matter, what process decides, and what pain makes action urgent now.

Can I practise MEDDIC qualification before a real call?

Yes. Everboarder pairs the checklist with an AI buyer that resists, deflects, and withholds information like a real prospect. You practise surfacing Metrics, reaching the Economic Buyer, testing the Champion, and mapping the Decision Process before you risk a live opportunity. The goal is to make MEDDIC behaviour automatic, not just make the acronym familiar.

MEDDIC checklist template + AI practice

The six-dimension MEDDIC qualification checklist for B2B deals — Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion. Free template and AI practice.

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What you get

→All six MEDDIC dimensions in one scorecard — Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion.
→0–3 scoring on every dimension; total scorecard out of 18 with a clear forecast-health signal.
→Evidence prompts for each letter so reps stop advancing deals on assumptions.
→Stage-gating guidance for when a deal should stay in discovery instead of moving to proposal.
→Practice prompts that turn the checklist into live qualification behaviour.
→A clean template you can adapt to Salesforce, HubSpot, or any opportunity review.

MEDDIC — direct answers

The questions reps and managers ask before standardising a MEDDIC checklist across live opportunities.

Why most MEDDIC scorecards fail

The checklist fails when it becomes a post-call admin task. Reps fill in Metrics after the demo, guess the Economic Buyer from title, and write "legal review" as the entire Decision Process. That creates tidy CRM data, not qualified pipeline.

MEDDIC works when each letter creates a live question the rep asks before advancing the deal. If a dimension cannot be evidenced in the buyer's words, the deal stays open for discovery or gets disqualified before it burns another month.

Preview the template

The first three dimensions are free to preview. Practise with the AI buyer to unlock the full editable checklist.

The six dimensions, scored 0–18

Each dimension scores 0 (unknown) to 3 (validated). Healthy deals score well across all six; a single zero is a forecast risk, even when the total looks acceptable.

M — 1/6

Metrics

Quantified business outcomes the buyer would defend internally — revenue lifted, costs removed, time saved, risk reduced. Score 0–3 based on specificity and economic-buyer validation.

E — 2/6

Economic Buyer

The person with discretionary authority to release budget or stop the deal. Score 3 only when you have identified, reached, and validated priorities with them directly.

D — 3/6

Decision Criteria

The explicit business, technical, financial, and political criteria the buyer will use to choose. Score reflects whether the criteria are known and whether you helped shape them.

D — 4/6

Decision Process

The sequence of approvals, meetings, reviews, and sign-offs from current state to decision. Score 3 when every step has an owner, date, and exit condition.

I — 5/6

Identify Pain

The specific pain forcing action now, named and quantified in the buyer's words. Score 3 when the pain has cost, urgency, and executive acknowledgement.

C — 6/6

Champion

An internal advocate with influence, access, and personal stake who will sell for you when you are not in the room. Tested by action, not enthusiasm.

Practise the scorecard before you score the deal

Run the six dimensions against an AI buyer who hides the Economic Buyer, gives vague metrics, and tests whether your Champion is real.

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MEDDIC or MEDDPICC?

MEDDIC is the six-letter base framework. MEDDPICC adds Paper Process and Competition for enterprise deals where procurement, legal, security, and status quo risk need explicit scoring.

Read the MEDDIC methodology →Compare MEDDPICC →

Related qualification pages

MEDDPICC Checklist Template

The eight-dimension enterprise version with Paper Process and Competition added for procurement-heavy deals.

MEDDIC Methodology Guide

The full six-letter framework guide with definitions, examples, pitfalls, comparison, and FAQ.

MEDDPICC Methodology Guide

When to add Paper Process and Competition, and how the extended framework changes enterprise qualification.

Qualify before you forecast

The next opportunity is either backed by evidence across all six MEDDIC gates — or it is still discovery.

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